Jiggling the Web for Instant Search Engine Rankings

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SEO with social media that's so fast and easy, you're gonna crap your pants.

Here's How You Can Get Near Instant Search Engine Rankings and a Stampede of Fresh Traffic, Every Time You Make an Important Blog Post

This is the entire Jiggling the Web strategy.
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Part I - Introduction

Hi, I'm Sammy. My friends call me Sam for short. I'm a Search Engine Spider. I work for the search engines, gathering the vast amounts of information on the world wide web.

If you're familiar with the story, "Who Moved My Cheese?" by Dr. Spencer Johnson, you already know that when change happens, you either adapt or perish. If your cheese supply dries up, you have to go looking for new cheese.

The gist of the story is; change happens and the cheese keeps moving. And like the little mice in the story, you must change and adapt, if you want to be keep ahead of the pack.

The search engines are a lot like the cheese. They have changed the way they spider and index content. (I know, because I am one... a spider, remember? ;-)

The so called web 2.0 properties like social news and bookmarking sites are spidered quickly and often. So are blogs and any sites containing RSS feeds.

To those who say "social media marketing" is a fad or a buzzword, it's time to stop the denial and get over it. Sometimes things change and they're never the same again.

According to Dr. Spencer Johnston, "If you do not change, you can become extinct. Get out of your comfort zone and adapt to change sooner. Take control, rather than let things happen to you."

According to Forrester Research, "Stop the denial. Get over it, get on with it, figure it out. Or end up in the dustbin of history, along with sheet music publishers."

So it's time to change and adapt your SEO strategies to include blogs, social media and bookmarking, or end up extinct.

Are you ready to change?

Part II - Yoo Hoo Sammy... Over Here Sammy

What attracts me and my spider buddies is a lot of commotion. Fresh meaty articles and conversations that get trapped in the web. And I need a way to get to that meat.

On the web they're called links. Not hot dog links, golf links, or chain links. I'm talking clickable hypertext links that join the world wide web together.

Jiggling the Web gets my attention because it uses a combination of links and social media properties. Links are how I get the meat. Social media is where the conversations are. If you combine the two, it gets your blog post to the top of the search engines quickly.

Unlike "industry standard" SEO methods it doesn't take weeks or months. Top rankings are usually achieved in less than an hour.

There are no "black hat" tactics involved. What Jiggle does, is give search engines what they want... fresh newsworthy content with backlinks.

The other great part, unlike a standard blog post, Jiggling makes your post "stick" in the search engines. A regular blog post will ping the search engines. That makes your post rocket to the top, then crash and burn in the rankings.

When you Jiggle the Web, you brace your positioning with a precise linking strategy. This makes your blog post stick in the rankings.

It's really simple and easy to do. My friend Michael Campbell has been using this method for over three years. Any time he wants a top search engine ranking.

The reason why everyone else makes SEO with social media so complicated, is because they don't get it. They've never tested the process in a scientific manner. They don't know what makes me, Sammy the Spider get hungry enough to index their content.

They think that automated bookmarking is better. They tell you to outsource, and automate your social media. Be sure to throw enough links, sites and crap at the wall. Eventually some of it will stick in the index and show up in the SERPs (search engine results pages).

They'll also tell you to set up gobs and gobs of social media profiles and start pinging them like crazy. That's just plain dumb. That behavior will get you banned from the social media sites and the pinging services, faster than I can blink my 8 eyes.

In other words, they don't have a clue what they're doing, or why it works. They're just throwing a bunch of sand, dirt and twigs at my web. And it's a real pain in the ass to have to clean that stuff out every day.

I just put it all in the trash. All those thousands of automated bookmarks and blog posts are like gnats. There's no meat on those things! I want a big juicy grasshopper or moth to fly into my web and...

Um, I mean I want an original post that people are talking about... now that really Jiggles my web. It's meal worth venturing out for. Worthy of spinning up in my indexing silk to hold its positioning.

Seriously, when you see how effective Jiggling the Web is, and how easy it is to do, you're gonna crap your pants. Unless you're a spider like and don't wear pants. Then you just crap wherever you like. :-)

Part III - Jiggling for SEO

People flogging seo (search engine optimization) services like to wrap it all up in mystical voodoo. You might have heard, to do seo properly, you need to be standing naked under a eucalyptus tree, holding a gopher, facing true North, with one foot in a gold plated spittoon.

Oh please...

Most of what the search engines consider important - at least to the core algorithms - has not changed much. Their indexing speed has increased, so has the speed of compiling and sorting data.

(My real desire was simultaneous, real-time indexing of the web. Twitter beat me to it though. Now I have to pay for real time juice. Because old school spiders - like me - can't be everywhere on the web at once. Sigh!)

The engines are also becoming more topic sensitive now and better at natural language processing as opposed to LSI (semantics). But the fundamentals of what makes a search engine a search engine, hasn't changed much.

That said, biggest change and the real secret to getting top rankings quickly, is adding social media into the mix. It's especially easy in medium to long tail search queries.

Depending on the competition, you can get a number one ranking within an hour, or a day at the most. If you link to that page a couple more times within 48 hours, you can often hold that position for weeks, or even years.

When you "Jiggle the Web" with social posts, spiders like me want to find where the jiggle is coming from... these are pings from social media links, which link back to your blog post.

By linking and pinging, you create a buzz about your new post. I hear about this sudden social news activity - that you created - and come to find the source. I'll pop your original blog post, and maybe some of the social news posts, right to the top of the search engines.

Then while I'm digesting all the pages I've found - 24 to 48 hours - my digestion, er I mean my indexing process, will figure out that the social posts are secondary, or support content. (Kind of like fiber. And we all know what that does.) It will help move the real content higher in the search engines. At least higher than the the social news snippets.

The real trick to getting top rankings, is to target a phrase in the middle of the long tail, with 100K or less competing pages. The other important thing is that the title of your original blog post, and the titles of your social snippets, must contain your exact search phrase.

So do a search and find out what you're up against. Usually a keyword phrase worth over $1.50 a click, will have the organic top 10 listings comprised of 4 immovable (human reviewed) sites with a lot of Trust, 3 organically SEO'd sites with plenty of links, and 3 slushy ones that can be knocked out of the top.

When it comes to the longer tail phrases, it's often like the wild west of search results. You might get one or two video sites, an article, a social hosting page, two blog posts, a forum post, a product review site, and a classified ad listing. If you go after a keyword phrase with these mishmash results in the top 10, Jiggling the Web can pretty much nail a top position every time.

So have fun with it and don't get too bogged down in traditional organic SEO methods, using one ginormous website and competing over a couple of keywords. (You can still do it, just don't obsess over it. And try to remember that you can optimize each page of your site for a different set of keywords.)

Add a blog to your site, sprinkle in a little social marketing, and each post can be a potential top 10 listing that sticks... IF YOU DO THE STEPS IN THE CORRECT ORDER.

Part IV - Here's What Jiggle's My Web

First make a post to your blog. Second, submit a snippet of the post to social news sites like Digg, Reddit and Propeller.

Third, bookmark your social news snippets, or article submission using three or four social bookmarking sites like StumbleUpon, Mr. Wong, Delicious, Mixx, BizSugar, Yahoo My Web, Faves, Simpy or Google Bookmarks.

(You can get a huge list from AddThis. Just beware that many of these services come and go like the wind.)

Fourth, the last step is to ping each bookmark RSS feeds, just once, using a site like Autopinger, PingMyBlog, PingKing, Pingoat or Pingomatic. Just be careful not to overdo it, as these services will ban you for over pinging. If you ping two or three of your bookmarks, that will be enough. The search engine spiders will find the rest of the links on their own.

What? You thought it had to be more complicated than that? It really isn't. Using this simple process, an original blog post can get top search rankings that last. Very often, pages like the Propeller snippets and Reddit bookmarks are top ranked as well.

(You could do the same thing, by posting snippets to free social hosting and blogging platforms like Squidoo, Hubpages, Weebly, Quizilla, Webs, Jimdo and Blogger. It could also be a forum post, a press release, or an article that you submitted to a directory. Bottom line is, the more "Trust" the site has, the better it will work.)

It works because spiders like me love blogs and all social news sites. All my spider friends want their search engines to have fresh content and anything newsworthy. We spider them often and index them quickly. We don't want to feature yesterday's news.

Then as you rise in the search engines and more people find you, make it easy for them to bookmark you, with sharing buttons from AddThis or ShareThis. Keep the buzz alive by adding a Twitter retweet button from TweetMeme.

In addition to bookmarking your own posts, bookmark every post where you leave comments. What you are trying to do, is build a topical network - a Mininet - that includes their posts as well as yours. Just be careful not over tag your own posts - say a 10-1 ratio as a guideline - or the bookmarking community might complain and kick you out (extremely rare but it does happen).

Keep in mind that people are using StumbleUpon, Mixx, Delicious and other bookmarking sites as search engines now. They're clicking on your profile page. It alone can bring thousands of new visitors per month.

Pretty soon, the bookmarking community will recognize you as a leading authority in your niche. You'll get lots of links from similar enthusiasts. The more links you get, the more traffic and search engine benefits you will receive.

Now, before we move on, let's review the basic Jiggle. I just want to be sure you get it.

1) Set up a Wordpress blog. 2) Make your blog post. 3) Post social news snippets. 4) Social bookmark your social news snippets. Ping the bookmark RSS feeds.

The social news snippets give your blog post a couple of strong incoming links. The social bookmarks provide some link juice to your social news snippets. It's like a powerup in a video game, nitrous oxide to a racing car, baking powder to a cake... well... you get the idea.

The Ping calls the spiders to the RSS feeds of your social bookmark pages. (Cant find the RSS feed? Check your profile page that holds all of your bookmarks and ping that RSS feed instead.) The SEO benefit comes shortly.

(And no... you can't do it the other way round. If I already spidered your blog post on my own, you won't get any additional SEO benefit by Jiggling the Web. So it's important that you do the "social media" promotion right after you post.)

It's because spiders like me get "excited" about finding links from your bookmarks to the social news sites. They want to find out what all the commotion is about - that you've created - and finally arrive at your original blog post.

What happens is the process of ping -> bookmark -> social news -> blog post - acts as leverage, a catalyst that will usually boost the original blog post to the top of the rankings.

If you've gone after a mid to long tail search term, and included the search term in the social news post titles, you'll probably end up owning a top search engine position for that keyword phrase.

Finally, to get the maximum search engine benefit, it's important to do the steps in order. Blog, news, bookmark and ping. And it's best to do them quickly. One right after the other, within minutes of each other.

So you might want to open your text editor and write up your post. Write what you want to say in the snippet pages as well as the the bookmarks. Then just copy and paste in a hurry.

But do keep in mind... Different social media are used for different things. Be careful to understand the type of content that each one wants.

Social news - Propeller, Digg, Reddit
Social hosting - Weebly, Squidoo, Hubpages, WetPaint
Bookmarking - Diigo, Mr. Wong, Delicious, Google, Mixx
Social networking community - Myspace, Facebook
Sitemarking - StumbleUpon
Microblogging - Twitter
Social video - Youtube, Metacafe


Part V - Ready... Spin... Jiggle

Now it's time to go past the theory and get into the nitty gritty. This is the meaty stuff that will make you stick in my web.

Spinning the Web

You only need to do this stuff once. Think of it as setting up, getting ready to Jiggle.

* Set up your social media accounts
* Use a Wordpress blog for posting
* Claim your blog in Technorati
* Subscribe to your blog in My Yahoo
* Subscribe to your blog in Google Reader
* Subscribe with your favorite newsreader

Attract the Spider (Jiggle)

These are the steps you've already learned. Here they are in bullet form.

* Write your blog post, snippets, bookmarks
* Put your exact keyword phrase in the titles
* Make a blog post of your excellent content
* Post social news snippets about your post
* Social bookmark your news story
* Click the share button if they have one
* Ping the feed of the social bookmark


Getting Stuck in the Web (SERPs)

If you attempted to Jiggle a long tail search phrase, you probably don't need to do the "Getting Stuck" steps listed below. (You can skip ahead to the "Wrap Up" section.) But if you're going after a mid tail phrase with some decent competition, then you'll want to spin the threads... I mean boost your original post with a few more links.

The way search engines work, is that they Spider, Index and Sort. It's easy for me to find your post and add it to my index. It's weathering the sorting process - back at the lair - that's the tricky part. (This is where I separate the spammy auto posted gnats from the juicy content.)

Wait 24 hours...

Then link to your blog with a freebie hosting service or blogging page. It could be a Squidoo, Hubpages, Weebly, Webs or Quizilla type of a thing.

Share your blog post using Google reader. Refresh your My Yahoo page. Bookmark your original post a couple of times. Ping the RSS feeds or your profile page. Link to the post with another "static" web property. Manually re-ping your blog using Technorati only.

Wait another 24 - 48 hours...

Link to the post with another social hosting, free blogging, or web property. Bookmark your original post on two or three services. Ping their RSS feeds, or your profile page.

These two extra steps don't seem like much, but they really make a difference to your stickability in the rankings. It works because the search engines detect a link build up over time. It's not just a one day wonder. There are more links appearing in days two and three after the basic Jiggle.


Part VI - The "Wrap Up"

You may have heard or read similar stories like Jiggling the Web. I'm not surprised, as my friend Michael Campbell has been teaching this strategy for the past three years. So it's no wonder that many of the tactics have leaked out.

Here's something that only his clients know. It's the reason why Jiggling the Web has long term staying power in the search engines and the other strategies don't. Lean in really close to your computer and I'll whisper it in your ear...

What? You never saw a talking spider before?

Here it is...

Remove the ping list from your blogging software. It's the real secret behind Jiggling the Web. Whoever pings first gets first crawl. This is critical.

Your post must be found - pinged - from another site, at least two levels of links away for best results. That's why it's important to Jiggle quickly. You want the ping from the social bookmarking site to be found first.

In other words, the spiders - like me - want to "discover" your new post from the social bookmarking sites. If the spiders already found your new page, or post on their own, you won't get any increased search engine positioning by Jiggling the Web.

If however, you remove your ping list, post to the social media sites right after your blog post, and then ping, you get an immediate SEO benefit. One that can last for months or even years, if you add the "Getting Stuck" section above, to the process.

So now, after you do your set up. And you write up your posts and snippets. Your "Attract the Spider" list should look like this...

* Remove your blog's ping list
* Make your blog post (now go quick)
* Post social news or free hosting snippets
* Social bookmark all the above snippets
* Ping the bookmark RSS feeds
* Replace your ping list for everyday posting


Part VII - Jiggling the Web Conclusion

There you have it. Jiggling the Web. SEO with social media that's so easy, it'll make you crap your pants. ;-) Do it right and you can get near instant search engine rankings, and a stampede of fresh traffic, every time you make an important blog post

It's not the just the fact that you're using social bookmarking, or pinging the RSS feeds. The real ranking power is in the links.

The ping just gets me to crawl and discover the links. Social news and social bookmarks make it easy to get those links. The higher the Trust and Rank of the page that links to you, the more link juice gets passed unto you.

In fact, you should social bookmark any page that links to you... several times. Give them a little link love, because eventually all that link juice flows back to you. It diversifies your bookmark profile and creates more opportunities for people to find you.

Have fun. Experiment with pinging your social news category, or tag page, or upcoming page if they have one. You could even try adding another level of links, by bookmarking your bookmark profile pages. Like powerups in a video game. Ping - Link - Link - Link - You.

You'll come up with more tricks and tips over time. Like some bookmarking services have nofollow applied, until you get at least X amount of votes for your social news post or bookmark. Then after you get the extra votes - sometimes it's just one - your post gets the nofollow removed.

(Yes, you could set up a second account - using a different browser - and vote for your bookmark. But I think a better approach is to produce quality content, and then ask people to social bookmark, or retweet your page if they like it.)

As I mentioned in the beginning, you don't need to automate it. You don't need to outsource it. You don't even need software to do it for you. All that automated bookmarking does, is plug the tubes with spam. I'll eventually find it, sort it and trash it from my index.

Heed this warning, if certain individuals persist in spamming the "social media" sites, I promise you, that they WILL nofollow you into oblivion. Then there won't be anything left for us spiders to follow.

In other words, don't Jiggle the Web with every blog post. Save it for something you're particularly proud of, like an article you've written, or a press release, or something newsworthy.

And please look before you post. Realize that there are different types of social media sites. They're not all for bookmarking!

Submit news to the news sites. Articles to article sites. Web pages to social hosts. Posts to the blogging sites. And only submit social bookmarks to the social bookmarking services. M'Kay?

Remember that "Who Moved My Cheese" story that I told you about? Search engines are a lot like the cheese. They keep moving and changing the way they operate. The mice must adapt to these changes or perish. Few SEO gurus understand this. They're still stuck back in 2006, hoping it will all go away.

SEO with social media is not a fad. If your instructors and gurus are calling social media a fad, or a buzzword, think of it this way… they're only four years behind the curve. That's some pretty moldy cheese. ;-)

Call it what you want. It hasn't been this easy to get top rankings since 1997. And the sooner you add these strategies into your SEO and marketing mix, the sooner you'll be getting those rankings.

So go on... go. Go Jiggle the Web. It makes SEO fun again... And the benefits? The traffic is clicking as we speak.

Sammy Spider

Sammy the Spider is president of the highly fictional search engine crawlers association. He likes to spider pages and educate humanoids on how to incorporate Social Media into their SEO and marketing mix. When not spidering, Sammy hangs out in the old abandoned shoe box, under the giant cactus, on highway 287 just outside of Amarillo Texas.

 

 

 

 

 

 

 

 

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